How Do You Successfully Implement a Price Increase?

The first question is, am i going to raise prices on my current customer sor just my new customers? If we're just raising prices on new customers, then change your web page and you're done. What i typically recommend is let's break our customers up into co horts by usage,. Let's create five different cohorts, the top 20 %, next 20 % down to the bottom 20%. I would raise my prices on the top 20% first, and whats going to happen is nothing. Tey're going they might g they might complain a little bit, but they're goin to pay you. They're not going to turn out, cause they use your products so much,