'Substack isn’t cool,' gatekeepers are, and other strong opinions from tastemaker Chris Black
Mixed Signals from Semafor Media
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Evolving Marketing Strategies and AI Tools
This chapter explores the shift towards direct-to-consumer marketing in the consumer goods industry amid the COVID era, casting light on the pitfalls of neglecting aspirational branding. It also covers Google's AI tool, Gemini Deep Research, showcasing its ability to create tailored reports and convert them into audio podcasts for user convenience.
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