Alex West 'Luxury, Artisanship and Creativity as Soft Power'
The New Abnormal
00:00
Is the Ad Agency Set Up?
I can't remember the last time i stepped into an ad agency. I think advertising agencies have desperately struggled. There are a different type of agencies coming forward now, thare is more akin to what these brands actualy require in terms of story telling. Huge companies find it very difficult to work with external partners because they need huge volumes of thing. And you'll want something eccentrical as well, to give them a big disial agency all in one. You just hope that your marketing director and everything else can work effectively with them.
Transcript
Play full episode
