Measured Opinions #10: Better metrics for web measurement
The Measure Pod
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Do You Know How Many Users Are Returning Users?
Users are unique to the time frame. Just because i'm a new user doesn't mean i'm for ever a new user. So it's one of those things that makes users tricky to work with, especially for people like us that are building dashboards and reports. It catches people ol. The way to get the d duplicated count is to take the full two week period. If you take it weekly and add them up, you're gong to duplicate and you're going to over count the number of users.
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