2min chapter

Founder's Journal cover image

7 Powers: The Foundations of Business Strategy

Founder's Journal

CHAPTER

Exploring Switching Costs and Vendor Lock-In in Business Strategy

Exploring how companies establish barriers for customers to switch to competitors through integrated products and services, with examples from Salesforce and SAP. Discussing vendor lock-in, user reliance, and the success of enterprise software in spite of drawbacks.

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