Best of the Left - Leftist Perspectives on Progressive Politics, News, Culture, Economics and Democracy cover image

Bonus Edition #326 Marketing: The Dirty Public Restroom of the Internet

Best of the Left - Leftist Perspectives on Progressive Politics, News, Culture, Economics and Democracy

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The Influence of Social Media on Consumer Behavior

This chapter explores the transformation of modern marketing, focusing on the rise of social media's influence over traditional peer dynamics in consumer behavior. It examines how platforms like TikTok shape trends and create personal connections between consumers and influencers, redefining the desire for products in the digital age.

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