The Importance of Data in UX

I think I'm a big advocate of the hypothesis we're working. That is the key to it, always. And that you care about the data as well. Not only data about the users, but also data about what does it bring to the company in the end. It's different compared to if you're working with a product, an app or a website. Where you're actually driving it straight to the sales process to the end user. Data is very useful, I think, in those situations. When you've actually got the ability to get it. Yeah.