How Retool reached $2M in ARR before launch by focusing on developers — David Hsu
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How Do I Get From My First Two Customers to My First 10 Customers?
The problems that DoorDash had was actually pretty similar to the problem that a Brex had. They wanted to be less focused on internal software and internal tools specifically. So for them, the Valley Prop of Retool was, oh, with something like Retool, I can actually go replace whole engineering teams. And the second order effect is once I have really great internal software, I can serve my customers a lot better. I can be operationally excellent, myself.
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