2min chapter

When the Facts Change cover image

Unpacking our supermarkets’ superprofits

When the Facts Change

CHAPTER

Supey - What's the Future of New Zealand Food?

Supey is an online-only food delivery service based in Auckland. The company was set up after the Jawat plea investigation into New Zealand's food industry. Supey has been trying to launch its own business for a few months, but have had some problems with land covenants and other issues. "You really need to be quite tough and resilient to enter this market," says Supey chief executive John O'Brien.

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