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The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing

The GaryVee Audio Experience

CHAPTER

Embracing Risk and a Winning Mindset

This chapter encourages listeners to adopt a proactive view of the world and take calculated risks in their careers. Drawing from personal experiences in competitive tennis, it highlights the importance of a 'play to win' mentality to foster innovation and overcome mental challenges.

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