1min chapter

Founders Unfiltered cover image

AJVC Unfiltered 41: Inside MapMyIndia’s Epic Drive to IPO

Founders Unfiltered

CHAPTER

Using Mapmindas Data to Identify Customer Locations

O cola used mapmindas data to basically figure out, you know, where their distributors were located. The celular towers we located are based on a, based on a topography rigte than map manda was able to provide. And an obviously add to that the fact that as teb g obbiously people got more affluent, more people came on tih the internet. I think in the mid two thousand we're adding about five millionmobile phone customers a month. So really, this was the nature of the beast.

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