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Changing the Perception of Mining - Ross Bhappu's Vision for the Industry

Dig Deep

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Navigating Mining's Investment Challenges

This chapter highlights the obstacles mining companies encounter in attracting private equity investments, focusing on underestimating capital costs and the importance of realistic project assessments. It addresses public perception issues and the need for the mining sector to enhance its visibility and narrative compared to other industries. Additionally, the chapter discusses strategies for improving talent attraction and investor interest, underscoring the importance of branding and community engagement in reshaping the industry's future.

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