
Massively multiplayer: why gamers are the ultimate marketing opportunity
The Drum Podcast
00:00
What Youse of the Most Excited About in That Interset?
"Unreal engine five is being kin really can have broughtened out into the marketing world in fat the ip a in the u k. It's doing kind of a crash course in what unreal engine can do for marketing materials," he says. "I dread to think how many hours i've put into my island now, and I won't even look at the cont of the playcount." 'It would be such a missed opportunity not to tap into it,' adds morton.
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