I think it all starts with some clarity in your own head of what you're trying to keep. What is it that you may have right now and the name of the game is to hold on to it as you get bigger, he says. The number of organizations that are doing that right now I think is literally one in a thousand - not like the other 999 are stupid they just haven't been introduced to these ideas yet. He thinks we're going to see a lot of smart people who will find ways around this model soon.