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Amanda E/J Morrison: Co-Founder and President of Julie

Second Life

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The Hard Way to Launch an Emergency Contraception Company

When I joined, we knew we wanted to launch emergency contraception. From March, April of 2022 to the end of September when we launched, we had to form a company and hire a team. We really consider ourselves a content first pharmaceutical company because what's missing in the world of women's health is education and context. And so it always had to be different.

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