Introduction

Aroncasserius remarks in week and e consultancy, sponsored by omo bono. Over the course of this second season, we'll be looking at b to b brands deliver digitile experiences for customers that equal their counterparts in consumer marketing. To day, i have three learned guests to help us get to the bottom of some of those issues. First up is simon macavoy, who's the head of strategy at ona. I've got chas maloney, who's marketing director for rico u k and ireland. And mark cousins, head of marketing for europe.