The Role of Customer Data Platforms in Marketing

Mobile marketers have largely lost the IDFA, and are going to lose the GAID. But on the web, the 3rd-party cookie -- which will also go away -- is getting more investment.

In fact, according to Adobe, 64% of marketers actually plan to increase spending on 3rd-party cookie marketing this year. In this Growth Masterminds, we chat with Ryan Fleisch, Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe about privacy and marketing.

That includes 3rd-party cookies, of course, but also device identifiers on mobile.

The question we pose for him: what is the solution to the post-identifier world of advertising and marketing?