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Part 2 : Marketing, The Power of Scarcity with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing.
Making Data Simple
The Role of Data in Marketing
Data, I mean, that's huge. What are people looking at? What are they clicking on? Booking.com has done also a phenomenal job of using scarcity, but they're still based on data. And so really important to know what is popular, how can we keep things updated as something is running low in stock and then being able to see people's preferences too.
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