Where We Go Next cover image

113: Freethinkers Only, Please, with Meghan Daum

Where We Go Next

CHAPTER

The Challenge of Authenticity in Digital Media

This chapter explores the importance of cultivating a dedicated audience over chasing large numbers, highlighting the 'thousand true fans' principle. It critiques current online content trends, particularly the use of exaggerated thumbnails on YouTube, while discussing generational shifts in content consumption and the ethical challenges of maintaining authenticity.

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