How to Boost Sales With Branding and the Marketing Side of the Titanic

You've got to be able to tailor that message to what's current, whether it is in a holiday or a sale or even like pop culture and things like that. So I always like to think about what is it that we want to achieve first before thinking about anything else. You just made me realize that I'm going to miss Day of the Dead in Mexico for like two days. That's kind of sad. But I mean that's the point.

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