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A Second Chance At Brick + Mortar w/ Dr. Sean Pastuch

WTF Gym Talk

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The Psychology of New Is Novel

The psychology of new is novel and novel excites a part of the brain. It gets people interested. We were doing at most 80% of what we were doing in our own space and at least 25 to 30% with offsite organic marketing events like a farmer's market for four years. For us it just started to feel too disingenuous to tell people what to do without doing it. That location needs to be equal parts successful on its own and test kitchen. And that's been so valuable because we've been able to see like oh This actually doesn't work in this environment and it needs to be this instead. There are a million examples of that but I'll get into some brass

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