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SEO & Content Strategy Simplified

The Unofficial Shopify Podcast

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How to Optimize Your Meta Description

The title tag is a headline. The meta description sells the headline. It still needs to be human readable. And if it gets too long, they truncate it. Sometimes they just truncate it on their own for funsies. If you don't give them something, they'll just put something in. Yes. Now, if either way, it still needs to being human readable. Yeah. How? You said the title tag was a headline. That's right. So I also have another theory here. And it's that meta descriptions are continually, I'm seeing over and over and over truncation at 130 characters,. which is not the published amount.

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