Airbnb, Plus Lessons from Kraft Heinz and Zero Based Budgeting
After Hours
What Has Goes Wrong With Craftines?
3G and Warren Buffett bought Heinz about six years ago. They merged it into craft, so that became a very large food company. And in fact, two years ago, they took a run at Unilever where young me use it on the board. Some people see their kind of use of what's called zero based budgeting as being kind of indicative of this. Other view: This is actually about the food industry and about these old tired brands.
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