EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer cover image

610 | Google Generative AI w/ Glenn Gabe

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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How to Optimize for SERP

Google is getting into the AI generative experience for SERP and that there's going to be many more elements that are going to be created on the fly as you interact with it. Have you seen any tactics? This is way early on that companies are trying to capitalize on these new carousels that are coming through the new experience that we're starting to see on Google. Do not try and optimize for SGE at this point. That will not go well. A better use of a company's time is to take a step back, address quality overall on a site, and then really get all the pain points for all their prospective customers or readers.

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