You Know, 80% of Our Motivation Is Derived From Our Expectation

A social science researcher says 80% of our motivation is derived from expectation. He wrote a book called The Frames of Mind about how we can be motivated. A lot of that's belief in themselves, it's so in self-defence. How many women have been told you can't fight back? You're not a strong enough athlete, more Victorian values. Women can't beat men, you know, in business and fights.