529 How to Write Great YouTube Titles w/ Creator Hooks’ Jake Thomas
Going Deep with Aaron Watson
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YouTube, Click-Through Rate and Average View Duration Really Matter
The two metrics that really matter on YouTube are click-through rate and average view duration. Someone has to see from a line-up of titles on the YouTube dashboard or in their app a couple of videos that might meet their needs. "If you aren't investing into one of the first impressions that you can make with this piece of media, you're missing on a huge opportunity," he says.
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