The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of Jellyfish
The Revenue Leadership Podcast with Kyle Norton
Bridging Marketing and Revenue
This chapter explores the evolution of a marketer from a brand-focused role to a strategic revenue driver, emphasizing the importance of aligning branding with revenue goals. It highlights the critical partnership between sales and marketing leaders, particularly how a Chief Revenue Officer can support a Chief Marketing Officer in fostering collaboration and creativity. The discussion also addresses the challenges of balancing short-term metrics with long-term brand-building investments, and the need for innovative budgeting approaches to achieve unified performance objectives.
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