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S11 E2: The Low Down on DTC Data, Deals, and Discounts (with Isaac Medeiros, Founder at Kanpai Foods)

Limited Supply

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Navigating Competition in the Candy Market

This chapter explores the growth of a freeze-dried candy brand and the market dynamics influenced by the entry of major competitors like Skittles. The discussion highlights how such competition can validate smaller brands and enhance their visibility in the market.

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