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#109 Adi Dassler (Adidas)
Founders
Puma - The Story of the Dazzler
Rudolph Dazzler's son Armin took over the company after his father died. Sales at Puma grew fivefold in 10 years, but it was unprofitable growth. The family business turned from a huge asset for your family to a disastrous liability. "Entrepreneurship should be a force for good," he says.
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