
This Much I Learned - Pret’s Becci Dive on ripping up the rulebook
The Marketing Week Podcast
00:00
Introduction
20 20 was a busy year for pret as lock down set in. The company ramped up its focus on very cementing partnerships with the likes of deliver, uberit and justite. During this time becky made the step up from senior marketing manager becoming u k head of marketing. i think what the covid pandemic has enabled us to do is give us the license to speed up a lot of these projects - we can no longer currently n rely on our shop estates alone.
Transcript
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