3min chapter

Deep Dive from The Japan Times cover image

126: Why the yen has fallen to a 20-year low w/ Yuko Takeo

Deep Dive from The Japan Times

CHAPTER

The Effects of the Weaker Yen on Consumers

The weaker yen means that the prices are even more expensive. Prices of everything from flour to starbucks coffees has also arisen. So for the consumer, it's a double rise in prices of fuel, energy and a range of different products - but why is japan's inflation rate still so low? It sort of goes back to the bankers having tried to get prices to rise for so long. But the problem wit japan is that it's had deflation for a really long time. And firms have been afraid that the moment they do that, they'll lose customers. That mentality is still there.

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