Content Strategy Insights cover image

Jeffrey A. "jam" McGuire: The Value Map Content Framework

Content Strategy Insights

CHAPTER

Crafting Empathetic Technical Content

This chapter discusses the challenges of creating technical content for diverse audiences, focusing on a value map approach to clarify how features translate into business benefits. It emphasizes the importance of collaborative input from various stakeholders to develop a unified strategy for effective communication and decision-making.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode