Dolby as a percentage of the overall sale is sub 1% of the sale of any product. That $1, if I just step back and think about pretty much all of the devices or products that we've referenced, none of those are really sold for under $100. If you're buying a $500, $1,000 TV and Dolby's maybe getting one to maybe $3 for every TV sold, this really isn't a material impact for the OEM. And we'll come to a later, but automotive is an interesting example of a much higher ASP category that they're looking to attack. Yeah, I have Dolby logo slapped into my car. They get really

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