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3min chapter
Febreze Scentstories: A fake CD player that smells
The Hustle Daily Show
Exploring the Intersection of Scent and Storytelling
This chapter delves into the misguided attempt to launch an immersive scent product, highlighting the concept's innovative potential alongside its execution flaws. It contrasts the failed Febreze scent player with successful scent experiences like Christophe Laudamiel's scent opera, ultimately revealing the challenges in effectively harnessing scent as a storytelling tool.
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