3min chapter

TLDR cover image

The Big Rate Cut Question

TLDR

CHAPTER

Transformation of Abercrombie and Fitch

The chapter explores how Abercrombie and Fitch evolved from a brand known for exclusivity to a successful casual fashion brand by focusing on quality, removing logos, and targeting older consumers. It discusses their expansion into wedding attire, global market success, online sales growth, and challenges in the apparel industry.

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