The Importance of Food Addiction

Food addiction has been controversial for a long time. Food companies are making food that they know is highly addictive and yet they also know is not very good for you. What's their defence? I've done so much media around the book and we've now got this backlash from the food industry. They don't communicate directly, they communicate through institutions like the British Nutrition Foundation. It sounds like a very legitimate body. The only food that people binge on, by the way, is almost exclusively ultra processed food. People very seldom bake their own chocolate brownies or make her own burgers or make their own biscuits and then binge on them. We have loads of data on that.