i think there's incredible value to looking at what your competitors are doing, because it's in that process that you discover new opportunities. We live in a world now that is evolving so quickly that unless we're constantly learning from other people, we're going to get left behind. i hope this book offers people our tools that they can then use to not just look at other people's work and get jealous but instead have a completely different perspective.
Ron Friedman is an award-winning social psychologist who specializes in human motivation. He is a frequent contributor to HBR, CNN, Fast Company, and Psychology Today, as well as the author of multiple books including ‘Decoding Greatness: How the Best in the World Reverse Engineer Success’.
Find out how athletes, artists and entrepreneurs succeed so you can create your own breakthrough formula. Ron is on the show to discuss keeping score of success, how to creatively copy, finding your meaningful metrics – and Macklemore’s ‘Ten Thousand Hours’.
Talking Points
- How to reverse engineer greatness
- The stigma of copying
- The curse of creativity and the confusion with originality
- The Scoreboard Principle
- Setting desirable and undesirable metrics
- Why reverse engineering extends to all areas of society
Quote
"Make an established idea different."
Helpful Links
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