What's Hedonic Bundling?

Bundling, hednistic bundling and hedonic bundling are ways of structuring a bundle so that it's going to do the most good for the marketer. Theres or something called thed effect, which means we place greater value on things that we already own. Once you're used to having an item, not having it is awful. You know what i think was at play? Ime goin season toos come ing. So now i can't live without this hedonic apple t v thing. But it's interesting, i guess they both, they both factor into this.