3min chapter

WorkLife with Adam Grant cover image

Sci-fi writer Andy Weir doesn't love writing

WorkLife with Adam Grant

CHAPTER

How to Identify a Bad Idea

The more ideas you have, the better your shot at stumbling onto something truly original. You need a lot of bad ones to get a few good ones. Sometimes we fall in love with terrible ideas because we're really passionate about them. In other cases, we actually don't see the potential in good ideas. So self-assessment is hard. It's hard even for creative geniuses.

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