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253: White Hot: The Rise and Fall of Abercrombie & Fitch

True Crime Obsessed

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I Don't Have Time for Button Down Jeans

In 19 96, abercromby goes public. They wanted you to feel like it was the cool thing you needed to be a part of. I love this calculation that we see, alidasm plus sex equals exclusivity. So my whole life has been like, i don't have time for the buttonfly. Button don jeans are like, not sex. It's a terrible luck. And it's very easy to have an open flike as if you miss a button. But avkramich was a little ittle more forard, just aspiration enough,. but not so expensive that it was out of reach.

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