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CM 204: Ayelet Fishbach on Achieving Your Goals

Curious Minds at Work

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Incentives Can Really Change People's Behavior

We often reward ourselves for exercising o for an hour, or for 30 minutes. It's easier than measuring what you actually do. There some nice studies on instentivising. Others show that you can really get people to do the wrong thing by intentivising. Gay, they can really change people's behavior, but maybe not for the best.

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