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Ep27 (Special): What you need to know about GA4; w/ Danny Gavin (Optidge, Odeo Academy, and The Digital Marketing Mentor Podcast) — Product Market Fit podcast
Product Market Fit
The AI Capabilities of Google Analytics
Previously in Google Analytics, we had visibility into let's say 95% of the traffic that's on our website and that was being reported to us. Now in GA for with greater compliance around privacy and tracking. The audience building capability is really a tool that helps for Google ads. Fun reporting and universal analytics was very much you wanted to see what were the steps that people took in order to take an action. But now you really can craft this very unique journey.
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