Introduction

India’s nutraceutical market is estimated  to be worth $4-5 billion and the government expects it to be worth almost five times more in the next two years. 

As important as it is to monitor the rapidly growing market, regulations have not really kept up.

And in a post-Covid world where preventive healthcare has become all the rage, a dangerous situation is being created. Health supplement makers are flouting RDA guidelines and consumers have been paying little attention.

Tune in to find out why you need to read the fine print before you buy your next dose of multivitamin gummies.

Recommended reading: How healthy are health supplements? India’s food regulator wants to find out

Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, analytical business stories.