#311: How to Find the Red Thread for Your Story
Business of Story
00:00
Red Thread Book Dot Com - The Red Thread Mentality
A red thread book dot com will take people to places where they can buy the book. Identify a question that your audience is asking out loud and articulate it in their language. If you have an answer, one that makes intuitive and intellectual sense to them, it becomes incredibly differentiating. And oh, by the way, they're going to pay attention to it.
Transcript
Play full episode
