Yale's Dan Kahan has done a lot of work in this sort of larger process called motivated reasoning that not only do you have confirmation bias, but if I hand you information and force you to read it, now you can't ignore it. The smarter you are, the bigger your blind spot biases. And what happens is that how biased your reading of those statistics is that you were perfectly fine when it was skin cream is actually correlated with how smart you are.

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