How to Work With a UGC Creator

Every time we work with a creator, we actually hop on a 10 minute phone call if it's the first time we're working with them. Because we also want them to pitch their ideas for unique hooks that they have and tell us their story line. And this is where we're really able to get over the challenge of creating the same content with different faces. For smaller brands, I would recommend that if you have like a social media person who is already like a community manager or familiar with the platform.