EP3 (GUEST) – Snap’s Former Head of Measurement, Andrew Covato, explains how the advertising industry can turn dumb measurement into smart measurement
ADSN
00:00
The Clean Rooms of Ad Tech
There's too much money at stake to rip the band it off, requires a full rebuild of ad tech. Clean rooms are kind of a symptom of that right people are searching for how can I still do everything that I did before but appease any regulations that are there and make sure that I'm not in hot water with OS. And so that's where cleanings are; they're going to be more for the larger, larger platforms,. Maybe agencies, folks like that, but I don't think they'll be accessible to the average Adtech platform.
Transcript
Play full episode
