#173 - How Beachbody Makes Money, 75 Hard Explained, & Brainstorming "HackerNews for X"
My First Million
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The Rise of 75 Hard and Beachbody's Marketing Genius
This chapter explores the fitness challenge 75 Hard and its six strict rules, emphasizing its popularity and impact on the fitness landscape. It highlights the success of Beachbody, detailing their innovative marketing strategies and the evolution of fitness challenges from seasonal activities to app-based initiatives. The discussion includes insights into the ethics and structure of multi-level marketing, alongside Beachbody's profitable business model centered around their signature product, Shakeology.
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