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TKE: Building a community, with Simon Mottram, Rapha founder
Beautiful Misfits
How Do You Keep That Balance?
Weae largely, largely out now. How you keeping that balance? We were always quite commercial from da m. But we were also direct consumer from day when. So we started out with digital while doing physical experiences to bring the brand to life for people. It was never about just selling stuff and creating a business that made lots of money. It was about selling cycling and promoting cycling and connecting with customers.
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