productivity has stalled for a number of reasons but efficiency is not really the aim of innovative work effectiveness ought to be our aim. What is effective actually doesn't always feel efficient you know my favorite example is uh my favorite quote on this topic is aim is tersky danny condiments partner. The secret to doing good teaching or whatever it might be is to always be underemployed you waste years by not being able to waste hours, he says.
In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.